About Us

John White

John hails from the garden province of KwaZulu-Natal, son of a British father and Afrikaans mother, he has spent a childhood and more in the bush. After graduating from Stellenbosch University he spent seven years living and working abroad, primarily following his English roots to the UK where he met his wife Natalie.

Africa’s magnetism pulls him harder than most, and so in 2011 John returned to Cape Town to study his MBA at the University of Cape Town. Now, with his MBA and several years of banking and consultancy experience under his belt, he is following his entrepreneurial heart, which has an indisputable passion for Africa – especially Africa’s wildlife. It is this passion that has without doubt been the driving force behind the creation of Tracking the Wild.

John’s love of the outdoors extends beyond that of spotting his next Pel’s fishing owl or side-striped jackal. He has a love of all watersports, especially sailing, windsurfing and scuba diving. He is also a keen photographer and technology enthusiast, constantly on the look out for a bigger and better lens or a new gadget to try – all product-testing offerings are gratefully received!

Natalie White

Natalie is originally from the UK and since moving to Cape Town in 2011, has been easily persuaded to love Africa as much as her husband John. Since her first safari trip to Hluhluwe-iMfolozi Park in 2010, her evolving knowledge and enthusiasm for Africa’s wildlife is nothing short of contagious, as remote as it is from her comfort zone.

Despite graduating from the University of Warwick with a Law and Business degree, Natalie spent over six years as a marketing agency account manager before finally realising her passion to run her own business as a graphic designer. She has used her talents to not only create the Tracking the Wild corporate identity, but is responsible for the stylish design of the app and website, all the social media activity as well as penning the odd blog post or two.

Natalie likes to keep her creative juices flowing by making time to pursue as many of her other passions as possible. She can often be found behind her Kitchen-Aid making a batch of Ouma’s secret recipe rusks or creating a new culinary delight in her Le Creuset pot. The sunset, a good glass of wine, the smell of freshly brewed coffee and a stroll along the Sea Point promenade keep her in her happy place!